One way to fix the iX's ugly front end is to style it after the i4.
"There are about 7 different front fascia of current BMWs which doesn’t exactly create a strong brand ID.

The M3 and M4 look completely different from the 2-series which in turn looks different from the X cars which looks different from the 5-series which is different from the 7-series.

I could go on.

Why not try and narrow it down a little. That’s why I decided to incorporate the i4 front styling onto the iX.

Full video as always on my @youtube channel - TheSketchMonkey"

http://instagr.am/p/CUfOv1rrD4U/